Meet Casey

Founder and Creative Director of Thryve, Brand & Communications Strategist, Podcast Host & Advisor

With over two decades of experience in branding, content strategy, communications, and community leadership, I’ve helped organizations, founders, and creatives grow businesses that feel like home — and reconnect with the parts of themselves that often get buried in the chaos of building, parenting, and becoming.

But this isn’t just about brand strategy.

It’s also about life strategy. About holding space for the seasons we find ourselves in — especially as women — and learning how to create something meaningful from within them.

Professional Experience

  • Creative Director & Founder, Thryve

    Leading a boutique consultancy and community platform rooted in strategy, storytelling, and purpose — supporting women-led brands, women in motherhood and projects in finding clarity, confidence, and aligned growth.

  • Former Director of Communications, Island Pacific School

    Guiding strategic messaging, brand storytelling, fundraising marketing and community engagement for an innovative non-profit independent middle school on Bowen Island.

  • Former Director of Marketing, TWG Tea Canada

    Oversaw the national launch and brand expansion of a global luxury tea brand in Canada, developing high-impact marketing campaigns and retail storytelling experiences.

  • Brand Strategist, Content Leader & Community Collaborator

    With over 25 years of experience, I’ve partnered with founders, creatives, and organizations — from startups to established institutions — to shape meaningful brand narratives, lead content with clarity and purpose, and cultivate engaged communities that grow with intention.

  • Podcast Host & Producer

    Creator and voice behind In Her Season (formally Thryving Mother Podcast) a podcast for women navigating motherhood, ambition and self-growth.

  • Advisor & Podcast Coach

    Trusted consultant for women-led businesses and personal brands — supporting visionaries in launching, growing, and refining their voice through strategy-driven branded podcasts.

Curious how we can work together?

Explore my brand strategy, creative direction, and podcast consulting services built to support aligned, purpose-driven growth.

Why I Do This.

Because building something meaningful shouldn’t require you to lose yourself in the process.

Because women deserve spaces to feel seen — in work, in motherhood, and in life.

Because strategy and passion can coexist — beautifully.

My Journey of
In Her Season

Navigating the journey of motherhood was a profound turning point for me. As someone who always had a strong sense of identity, I struggled with how to maintain my wellness, creative expression, and career — all while being a present, hands-on mother. For a while, I put myself aside.

But what I’ve learned (after two children and many transitions) is this: doing so only leads to depletion. When we listen to our own needs — our intuitive, deep-rooted knowing — we give ourselves and our families the greatest gift of all: a whole, authentic version of us.

In Her Season is a branch of Thryve — a more personal space rooted in self-discovery, creative rebirth, and real conversation about who we are as women navigating motherhood, change, ambition, and identity.

Here, I share my own stories and open the door for others to share theirs — through the podcast, through circles and community, and through the work we do together.

Because adding “mother” to your title doesn’t take you further from who you’re meant to be.
It brings you closer.

Let’s journey together.

xo,
Casey

Kind Words | Clients & Podcast

  • "This podcast is fantastic. I can relate so much. Made me a little bit emotional to listen to something for ME and not about how to parent better and more consciously (which in the end comes down to our own wellbeing as well)."

    Podcast listener

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Quote Source

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Quote Source

Let’s stay connected

Whether you're building something big or navigating your next season — I’d love to stay in touch.

The most powerful story you can tell is the one that’s rooted in who you truly are.